Entrepreneurial Competencies and Human Resource Management in the 21st Century 2019

The third conference Entrepreneurial Competencies and Human Resource Management in the 21st Century took place in Budweis on 24 and 25 September 2019. A number of interesting papers were presented. They were focused on current trends in business, entrepreneurship education and related disciplines. During the implementation of the project, it was confirmed that the effort to transfer business competencies to students is beneficial and should continue in future.
The conference was organized in cooperation with OTH Regensburg within the project Entrepreneurial Comptencies on Czech-Bavarian Labor Market, Reg. No. 34.

✚ Committees

prof. Ing. Marek Vochozka, MBA, Ph.D.

Institute of Technology and Business in České Budějovice

prof. Dr. Sean Patrick Saßmannshausen

Ostbayerische Technische Hochschule Regensburg

prof. Ing. Jan Váchal, CSc.

Institute of Technology and Business in České Budějovice

prof. Ing. Zuzana Dvořáková, CSc.

MIAS School of Business

prof. Ing. Štefan Slávik, CSc.

University of Economics Bratislava

assoc. prof. Ing. Jiří Dušek, Ph.D.

The College of European and Regional Studies

Dr. Xenia Justus

Ostbayerische Technische Hochschule Regensburg

Ing. Zuzana Rowland, MBA

Institute of Technology and Business in České Budějovice

Dr. Mario Bogdanović

senior research associate, high school professor

Ing. Iveta Kmecová, PhD.

Institute of Technology and Business in České Budějovice

assoc. prof. PhDr. Ing. Jan Urban, CSc.

Institute of Technology and Business in České Budějovice

Mgr. Zdeněk Caha, Ph.D., MBA, MSc.

Institute of Technology and Business in České Budějovice

✚ Proceedings

Entrepreneurial Competencies and Human Resource Management in the 21st. Century

České Budějovice, Czech Republic, 24 and 25 September 2019
V. Velková (Ed.)
ISBN 978-80-7468-143-1

Optimal use of labour law institutions by entrepreneurs in case of economic recession

Stanislav Bílek

Solicitor

Abstract

The paper concisely analyses certain selected institutions of the Czech labour law and examines their practical use by entrepreneurs in the circumstances of pending or lasting economic recession. The aim of the paper is to apply the knowledge on the practice of a specific Czech legal entity engaged in business activities for the purpose of processing particular contractual and non-contractual labour law documentation and adopting measures to mitigate the effects of economic recession in terms of master-servant relationships.

Key words: employer, employee, recession, partial unemployment, working time account

Follow-up measurement of entrepreneurial thinking and acting of the students at OTH Regensburg and ITB in Ceske Budejovice

Zdenek Caha, Michaela Schacherlova, Lubos Mikolasek

Institute of Technology and Business in Ceske Budejovice

Abstract

The paper reviews the results of the first and second measurement of entrepreneurial thinking and acting of the students of two partner schools, i.e. OTH Regensburg and ITB in Ceske Budejovice. It was a measurement within which the students themselves evaluated their entrepreneurial competences in a questionnaire. The first measurement was performed at the beginning of the project in the first half of the year of 2017 (Caha et al.), the second at the end of the project in the middle of the year of 2019. The comparison of the results showed an improving tendency in all main examined aspects regarding the students of both partner universities.

Key words: entrepreneurial competencies, measurement, comparison

Theoretical conceptualisation of social capital

Jiří Dušek

The College of European and Regional Studies

Abstract

The aim of the paper is to attempt to present the significance of social capital in modern economy, as there are significant reserves in the application of social capital. This topic is currently very sought-after in the Czech Republic. The motivation to write the paper was the effort to review the new theoretical concepts, as the crucial alterations in this field should follow a thorough analysis and discussion. The paper characterises so called neo-capital, i.e. social capital, its history, conceptualisation, forms, methods of measurement, etc. The concept of social capital, which significantly influences especially economic development and growth, belongs to the modern approaches of the development of regional economy and influences social networks, relationships, trust, standards and values. The results of the paper point out to fact that collective social capital is the most significant factor in companies; it is something that benefits all employees.

Key words: business, economic development, economy, region, social capital

Education and entrepreneurial competencies

Zuzana Dvořáková

Czech Technical University in Prague, MIAS School of Business

Abstract

Education brings benefits to an individual, company and economy. The state educational system can form the basic work competences sought by the companies. The lifelong employability is influenced by both cognitive competences and non-cognitive competences. Companies selecting new employees prefer those with entrepreneurial competences who continue to develop them.
The role of educational institutions is to prepare workforce for the period of automation and robotic automation. This challenge can be met if university curricula are created and performed in cooperation with business and proactive and activating methods are employed in teaching, e.g. team-based projects and project-based management of innovations.

Key words: education, work competence, entrepreneurial competence, labour market

Follow-up monitoring of entrepreneurship-intention competencies

Johann Fabian Faltermeier

Ostbayerische Technische Hochschule Regensburg

Abstract

The opening balance has recently seen a rather negative trend, with more companies wound-up than founded. The society as a whole calls for higher security, resulting from a good economic situation. The growing need for innovatively thinking and independently acting people exists not only in the area of external entrepreneurship but also within companies (Intrapreneurship). Business intentions include founding a corporation (Entrepreneurship-Intention) or undertaking a quasi-independent one and innovating abilities within the exiting organization (Intrapreneurship-Intention). These intentions require entrepreneurial competencies comprising cognitive and psychological conditioned factors understood as every-day competencies.
Business intentions and competencies involve conventional and alternative methods (questionnaire) pointing out professions such as Entrepreneurship and Intrapreneurship or terms Entrepreneur and Intra-preneur with entrepreneurial competencies. Based on two types of research, the established model of assessing competency development allows evaluating the prerequisites for business skills and entrepreneurship intentions (Pre-Evaluation). A useful comparison enables to choose a stimulating learning and teaching environment for group intentions (Entrepreneurship/Intrapreneurship Intentions) with target activation elements to develop business skills. The final evaluation procedures allow measuring the teaching success rate within Entrepreneurship and Intrapreneurship and analysing new requirements. Long-term monitoring also explores the effects of university education on behaviour displayed in increased intention.For a better understanding, the article avoids the current use of feminine and masculine forms. All personal pronouns relate to both sexes.

Keywords: Business intentions, entrepreneurial competencies, evaluation, follow-up monitoring

Marketing Archetypes

Matyáš Hric

Magnetrip s. r. o., České Budějovice

Abstract

The article aims at using archetypes in marketing, advertising and branding, firstly focusing on its psychological conception by C. G. Jung, overlapping in (collective) conscious or unconscious, archetype relationships and culture including archetypal projections within various scopes of human activities. The importance of archetypes in marketing reflects twelve typologies by Mark and Pearson (PMAI, 2001). The conclusion refers to a dynamic prototype of a hero and his journey as a marketing story.

Keywords: archetype, PMAI, marketing. Branding, the journey of hero

Theory of entrepreneurship in the digital age: trends in learning

Xenia Justus

Ostbayerische Technische Hochschule Regensburg

Abstract

The virtual learning environment has deeply penetrated university teaching processes. Virtual educational institutions provide services mostly used by so-called Digital Natives performing their day-to-day activities ranging from gathering information via communication (WhatsApp, Facebook, Instagram or Twitter) to free-time activities (e-books, e-journal, streaming services) exclusively on the internet (Handke, 2017). Designing digital learning format at the beginning of the teaching process often fails to meet specific requirements for the digital format adjustment.
The following article gives an overview of the current trends in virtual university education, specifically the business area. It firstly explains the particularities of online learning with a follow-up description of the flipped approach in the class taught in digital learning modules combined with the attendance phase, allowing deep processing of the complex learning content. The study further suggests online courses, MOOC and SPOC and lectures on start-up theories, presenting a few multimedia learning tools. The conclusion discusses the up-to-date development of university education.

Keywords: entrepreneurship, combined learning, flipped classroom, flipped learning, MOOC, e-learning, digitalization, education in Entrepreneurship, university development

Using psycho-diagnostic tests in human resource management

Alena Kajanová, Matěj Jonáš, Antonín Doskočil

Institute of Technology and Business in České Budějovice

Abstract

The article focuses on using psycho-diagnostic tests in human resource management, presenting the most frequent personality inquiries regarding projective (The Baum Test) and comprehensive personality questionnaires, experiments of special abilities and Belbin Team Role test.

Keywords: psycho-diagnostics, human resource management, testing

Evaluating managerial skills and competencies of university students

Iveta Kmecová, Simona Svobodová, Petra Kaiseršatová

Institute of Technology and Business in České Budějovice

Abstract

The submitted study comprises a questionnaire survey conducted on university students from Institute of Technology and Business in České Budějovice and the University of South Bohemia. The theoretical part focuses on explaining managerial skills and competencies. The practical part explores first-grade students’ opinion about self-assessment and their managerial skills to analyse the current situation from students’ point of view, reflecting upon innovative changes in the teaching process or school education programmes aimed at developing managerial competencies. The conclusion evaluates the need for supporting the development, managerial and entrepreneurial strengths of students throughout studies influencing their success and future effective managerial skills.

Keywords: manager, managerial skills, managerial competencies, student

Use of entrepreneurial competencies - processing of management audit in business practice of SMEs

Romana Kušnirová, Kateřina Zítková

Institute of Technology and Business in České Budějovice

Abstract

The basic competence of every entrepreneur/manager, which he should undoubtedly use, is effective business management. An effective tool for appropriately performing this competence and applying it in practice is the regular implementation of the so-called management audit. The paper is focused on the use of this competence in business practice. The necessary data were obtained from a questionnaire survey for the period 2018/2019, which was conducted in the Czech Republic. A total of 255 companies took part in the questionnaire survey, while the research was intended only for owners and managers of small and medium-sized enterprises (SMEs). The use of entrepreneurial competence - the processing of the management audit was evaluated on the basis of the processing of the binomial test and the processing of the correlation analysis. Based on the evaluation of the data obtained, the research came to a clear conclusion that entrepreneurs and managers do not use the competence - implementation and processing of management audit, and thus lose the possibility of more effective management of their companies.

Keywords: business competencies, SMEs, management audit.

Getting product to customers: direct and indirect market entries

Petra Martíšková, Michaela Koubková

Institute of Technology and Business in České Budějovice

Abstract

Products, whether in the form of goods or services, must somehow reach the customer. Otherwise, they would be practically worthless from a business point of view. In other words, if the product is not available on the market (i.e. not accessible) for the target customer group, all other marketing efforts were made unnecessarily. From the marketing point of view, in this context, we talk about distribution, including not only the physical movement of goods, but also the provision of marketing channels or distribution channels so that the customer is able to buy the offered product in some way, get to the place of its offer, and choose it. The very choice of specific marketing channels (or distribution channels) should logically take into account the needs and wishes of customers. The suitability of providing marketing channels is, of course, reflected in the subsequent success or failure of the business entity. There is usually a distinction between direct and indirect market entry. So, the aim of this paper is to find specific examples in contemporary business practice, which will prove the real use of the possibilities of this direct and indirect market entry, which are usually described in marketing theory.

Keywords: distribution, direct market entries, indirect market entry

Creative thinking as a prerequisite for success in foreign markets

Radka Rajnochová

CzechInvest

Abstract

The paper defines the role and position of the CzechInvest agency in building the business environment in the Czech Republic. It focuses in more detail on the area of activities supporting start-ups, namely in the field of education or participation in various incubation programmes. Innovations related to the creation and activities of start-ups are presented in the context of internationalization and the opportunity to participate in foreign support programs.

Keywords: CzechInvest, start-up, innovation, internationalization

Corporate social responsibility and human resources management

Pavel Sládek1, Tomáš Sigmund2, Kristýna Šindelková3

1, 3 Institute of Technology and Business in České Budějovice
2 University of Economics, Prague

Abstract

Corporate social responsibility in the field of personnel management is an important part of social responsibility as such. This issue is not elaborated in detail in the Czech corporate environment, however, it is known here under the English term Corporate Social Responsibility. For the purposes of this survey, questions were selected that related to the issue of personnel management. Respondents answered using the Likert scale.

Keywords: corporate social responsibility, personnel management, Likert scale, patent law, SPSS

Soft skills versus hard skills and their importance in human resource management

PhDr. Gabriela Šteflová

professional consultant, tutor, coach – BTB Consulting

Abstract

The paper aims to acquaint the reader with the importance and significance of soft and hard skills in the field of human resources management as a set of personal preconditions of an employee or job seeker, especially in the context of the personnel process of recruitment and employee selection. The paper is based on the practice of the author, who has been working as a professional consultant for human resources management, a soft skills tutor and a coach since 2007.

Keywords: human resource management, competencies, hard skills, soft skills, recruitment and employee selection.

Managerial myths related to people management: wide-spread illusions of starting entrepreneurs unnecessarily decreasing organisation performance

Jan Urban

Institute of Technology and Business in Ceske Budejovice

Abstract

A number of managerial myths, i.e. unreasonable notions of appropriates and effectiveness of certain managerial procedures, are preserved in practice. Some of them have taken such firm roots that they are almost taken for granted. The paper deals with four frequent myths related to people management, specifically with the idea that the promotion of employees should be based on their expertise, the superordinate should not admit making mistakes, so called team buildings can contribute to fostering team cooperation and that low fluctuation of employees proves a successful personnel management.

Key words: managerial myths, starting businesspersons, myths of people management, promotion of employees, admitting mistakes of superordinate, team buildings, fluctuation of employees

Summary of project outcomes; Entrepreneurial competencies in the Czech-Bavarian Labour Market, reg. no. 34

Ing. Vendula Velková

Institute of Technology and Business in Ceske Budejovice

Abstract

The paper summarises the outcomes that have been created within the implementation of the cross-border project of Entrepreneurial competences in the Czech-Bavarian Labour Market, reg. No. 34. These outcomes will enable the university graduates to acquire the basic entrepreneurial competences, thanks to which they will become more successful in the labour market both in the area of their own business activities and in the employee position. They are available to the general public free of charge. Activities of such type are perceived as a contribution to the increase of the number of persons who will do their own business or will use the offer of the labour market of the neighbouring country. This is especially beneficial for the inhabitants of the border regions of both countries, which do not offer as many job opportunities as the bigger towns in the region.

Key words: entrepreneurial competencies, labour market, South Bohemia, Bavaria

Full version of conference proceedings in original language.

✚ Programme

Programme

24 September 2019

12:00 - 13:00

Registration

Panel chief: Mgr. Zdeněk Caha, Ph.D., MBA, MSc.